Rent
a piece of Internet History as my favorite teddy bear becomes worth more
than I am.To some this might be crazy talk, but in the world of internet
marketing & advertising almost anything is possible.
Only
in America could a child’s favorite teddy bear go from being a sentimental
treasure to having a net worth over a million dollars. All because of
a marketing campaign focused on building my teddy bear, Mishka,
a house. Mishka is not your average bear. Shockingly, I recently discovered
that he was actually a girlfriend's gift to my Dad when he returned to
the US from his 2 year stay in Israel. Mishka was to remind him of the
girl who was still in love with him across the globe. However, when my
mom entered the picture, the girl and bear were soon forgotten.
It
wasn’t until right before I was born that the bear was found in old storage
box. What had once been a gift of love became a child’s favorite stuffed
animal. There was something about him that always made him seam life like
to me, maybe that's why he has always been my favorite. Mishka's world
travels range from Russia, Isreal, Brazil and the US. Twenty-eight years
have passed and Mishka is still my favorite stuffed animal. However, I'll
never be able to get over the fact that my teddy bear was actually a gift
from someone my Dad almost married.
To
immortalize Mishka’s story, I decided I needed to build a home for him
on this marketing web site so he could settle down and hopefully
become a part of Internet history.
My
marketing strategy is to rent over 10,000 blocks that make up Mishka's
house raising over a million dollars, making Mishka the first ever million
dollar bear.
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